Craig
Barbieri
Executive Technology Leader & AEC Digital Strategist
Executive Summary
Technology strategist who builds
Technology strategist who builds
what AEC firms actually need.
- 19+ years of technology leadership across 6 AEC firms ranging from 50 to 1,500+ employees — architecture, engineering, and construction.
- De facto CTO at EwingCole (500+ people), with full P&L responsibility, 8 direct reports, and ownership of the firm's technology strategy.
- Delivered 18 major initiatives including AI visualization (80% time reduction), LIDAR service launch, 130+ custom automation tools, and an Azure sustainability app.
- Led post-M&A technology integration at Pennoni Associates across 26 offices and 1,000+ staff, unifying disparate technology stacks.
- Three degrees — Business Administration (UC Riverside), Landscape Architecture & Architecture (University of Pennsylvania / Wharton electives).
- Certified AI Generalist with hands-on implementation experience — from policy development to production AI visualization workflows.
- Founder of TermsWatchdog — built and shipped an AI-powered SaaS platform (Next.js, Supabase, Claude API, Vercel) that analyzes legal agreements for enterprise compliance risk, including a B2B trust certification program with a 42-item audit checklist, demonstrating end-to-end product thinking from concept to market.
- 11 years on the BiLT Executive Committee and current NYSID Advisory Board member for Digital Practice Management.
Experience
Career
Each role includes queryable AI context — the real story behind the bullet points.
Barbieri Technology Group LLC
Consultant & Fractional CTO
2025 – Present · Northeast U.S. and Canada
Independent practice serving AEC firms with 100–1,500 employees
→
- Operates as fractional CTO providing technology strategy, AI advisory, and digital practice consulting to AEC-industry firms and adjacent verticals
- Delivered SEO strategy and execution for AEC clients including Urban Practice Architecture (site health score improved from 42/100 to 82/100) and GoToMarkert.com, encompassing technical audits, schema markup, meta optimization, and Google Search Console setup
- Designed AI-powered product specification platform using RAG architecture (Supabase, pgvector, vector embeddings) for a commercial interiors manufacturer’s representative
- Developed and submitted conference session proposal for Autodesk University 2026 on AI risk management for AEC firms, positioning TermsWatchdog as a live demonstration tool
- Led brand development and multi-channel content strategy across LinkedIn and Twitter/X for TermsWatchdog and Barbieri Technology Group, including animated SVG assets, post drafting, and cohesive visual identity
- Advised clients on LMS platform selection (Thinkific vs. Kajabi), AI policy definitions including formal AI Agent terminology for policy documents, and actionable technology roadmaps for executive stakeholders
TermsWatchdog
Founder & Product Lead
2025 – Present · termswatchdog.com
AI-powered SaaS platform for legal document risk analysis
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- Founded and built TermsWatchdog, a full-stack AI-powered SaaS platform that analyzes Terms of Service, EULAs, and Privacy Policies to generate structured risk assessments formatted as “AI Transparency Cards”
- Led all aspects of product development from concept through launch, including architecture design and implementation using Next.js, Supabase, Claude API, Firecrawl, Stripe, Upstash Redis, and Vercel
- Established DNS and transactional email infrastructure, developed go-to-market strategy targeting AEC firms, and designed a B2B trust certification program featuring a formal vendor pledge and 42-item audit checklist
- Projected and planned toward $250K Year 1 revenue across consulting, due diligence reports, and SaaS subscription tiers
- Developed brand identity with cohesive visual language using dark backgrounds, amber/gold tones, and bold typographic treatments across all digital touchpoints
EwingCole
Director of Digital Technology
2022 – 2025 · Philadelphia, PA
500+ person national architecture & engineering firm
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- De facto CTO for 500+ person national architecture/engineering firm with full P&L responsibility
- Led cross-functional Design Technology and Digital Media teams with 8 direct reports
- Delivered 18 major technology initiatives including AI visualization (80% time reduction), LIDAR service launch, and 130+ custom automation tools
- Built ECO sustainability tracking app on Microsoft Azure for AIA 2030/SE 2050/MEP 2040
- Led ACC cloud migration, VR Lab creation, AI policy development, and cybersecurity program (FedRAMP/NIST/CMMC)
Norwood Construction
Director of Technology & Innovation
2020 – 2022 · Philadelphia, PA
Construction firm — brought design-technology thinking to a builder environment
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- Led enterprise platform modernization using cloud-first strategy
- Introduced Common Data Environment (CDE) and Project Information Management (PIM)
- Implemented LIDAR and AR/VR workflows for construction documentation
- Brought design-technology thinking to a construction environment
FCA, Inc.
Director of Design Technology
2015 – 2020 · Philadelphia, PA
Regional architecture firm — 5-year digital transformation
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- Developed and executed digital transformation roadmap over 5-year tenure
- Led cloud-based design collaboration platform migration (BIM360/ACC)
- Built regional design technology team and training programs
- Established BIM standards and governance frameworks
Pennoni Associates
Director of Design Technology
2013 – 2015 · Philadelphia, PA
1,000+ person engineering firm — post-M&A technology integration
→
- Oversaw design technology across 26 offices and 1,000+ staff
- Led post-M&A technology integration and standardization
- Managed portfolio of 189+ software tools
- Unified disparate technology stacks after corporate mergers
Earlier career includes Jacobs/KlingStubbins (2007–2013), Craig Angelo Arts, COMDATA, and Equifax —
ask AI for details
Capabilities
What I bring to the table.
Grouped by domain. Proficiency levels are honest — Deep means I've led initiatives, Working means daily proficiency, Strategic means evaluative and advisory.
Strategy & Leadership
Deep Enterprise Technology Strategy
Deep Cross-functional Team Leadership
Deep Change Management
Deep M&A Technology Integration
Working P&L Management
Strategic Board-level Reporting
Technology & Platforms
Deep BIM Governance & Standards
Deep Cloud Migration (ACC, Egnyte, Azure)
Deep Automation (130+ Custom Tools)
Working Revit, Dynamo, C#, Python
Working Microsoft 365 & Azure
Working VDI & Infrastructure
Operations & Governance
Deep Cybersecurity (FedRAMP, NIST, CMMC)
Deep Vendor Evaluation & Management
Deep Platform Modernization
Working Procore Administration
Strategic Network Architecture
Strategic Construction Management
AI & Emerging Tech
Deep AI Strategy & Policy Development
Deep AI Visualization Workflows
Working Generative AI Tools
Working LIDAR / 3D Scanning
Working VR / AR / Immersive Tech
Working FAA Licensed Drone Pilot
Deep AI-Powered SaaS Product Development
Deep AI Risk Management & Compliance
Working Next.js / Supabase / Vercel / Stripe
Working RAG Architecture / pgvector / Embeddings
Digital Practice
Deep Digital Transformation Roadmaps
Deep Sustainability Tech (AIA 2030 / SE 2050)
Deep Training & Adoption Programs
Deep SEO Strategy & Execution
Working Brand Development & Content Strategy
Working Real Estate Development
Strategic Media Production
What I Don't Do
Day-to-day building project management. Structural / MEP engineering (not an engineer). Production coding as a contractor — I'm a strategist and leader who can build, but that's not the service I offer.
Credentials
Education & Credentials
University of Pennsylvania — School of Design
Master of Architecture
Wharton Real Estate Development & Construction Management electives
1998 – 2000
National AIA Scholastic Award
E. Lewis Dales Fellowship
Schenck Woodman 1st Place
Bockius Traveling Scholarship
Newberry Scholarship (x2)
University of Pennsylvania — School of Design
Master of Landscape Architecture
1996 – 1998
Student Body President
University of California, Riverside
Bachelor of Science in Business Administration
Marketing & Strategic Management concentration
1989 – 1993
Certifications
- Certified AI Generalist
- Procore Administrator Certification 2021
- FAA Licensed UAV Pilot 2020
- Autodesk Revit Certified Professional 2015
- NCARB A.R.E. Candidate 2008
- Associate AIA
Industry Leadership
- BiLT Design Technology Summit 2013 – 2024
- NYSID MPS Digital Practice Management — Advisory Board Current
Languages
- English - Fluent
- Italian - solo un po'
- Japanese - Ohayou gozaimas
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